Social Media Marketing

Plenty of brands are interacting with fans on social media these days. But few are as adept at responding as the industry already known for speed: fast food chains.

What networks these brands uses varies. Some may be more active on Facebook while others take to Twitter. The overall leaders on both, according to multiple metrics? McDonalds and Taco Bell.

Unmetric collects data based on these brands’ behavior and allows you to track your favorite brands and see how they measure up against each other.

Large fast food chains have long dominated commercial airwaves, but in the era of social media these restaurants have a new opportunity to directl…
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